Cost building dating website
Online dating was one vertical in particular that we felt was quite stale and we had no innovation for years.
It's really in the past year that we've really taken off. Everything has been growing, basically due to a good product.The first launch, we were the first dating app for the i Phone.Since then, we've transitioned to a slightly broader area — meet new people and flirt.All of our users do both, they use it in San Francisco to meet locals and go to concerts.
We were looking at the opportunity and we'd raised some major money before, and we felt the opportunity was being capped by not having a bigger war chest.You load up the office with beer and champagne and click the launch button and, nothing happens. When we launched, it wasn't exactly like that, not an overnight success, but it grew gradually.