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And, they certainly wouldn’t be included in the 25 greatest Super Bowl ads of all-time!Without further ado, here are our top 25 Super Bowl ads of all times. After taunting the pug with Doritos, a man finds himself pinned beneath the pug – and the glass door – as the pooch chows down on the Doritos. Which Super Bowl commercial is your favorite of all-time?-- which has been in the past three Super Bowls -- would automatically sign on for next month's matchup.In reality, though, the marketer didn't commit to an ad in the Big Game until, well, pretty late in the game: October.But according to brand-strategy firm Millward Brown Optimor, investing in the game results in an immediate sales increase; consumer package goods brands can see an average sales lift of more than 11% in the month following the Super Bowl and one Super Bowl ad can be as effective as 250 more regular TV commercials.In E-Trade's case, in addition to the 19 million looking at outtakes from the ads, it saw a 19% increase in online applications in the week after last year's game aired compared with the average number of online applications in the first three weeks of the year.When you have a chance to get your product in front of about 115 million people, that's an opportunity you don't want to waste.
This year, Pepsi Co pulled a stunner, saying it would not advertise any of its beverages since its new campaign hinges less on in-your-face ad techniques.
Commercials have become an integral part of the Super Bowl viewing experience.